How to access Facebook's Audience Insights tool

bluepanda

I've been told that audience insights is a great way to target my ads on Facebook, but I can't seem to find it! Can anyone help me out?

Ann_matthews

To get to Facebook's audience Insights, click on the Insights icon in the upper right-hand corner of your Facebook Page. From there, you'll be able to select "People" from the left-hand menu to access detailed information on the demographics, interests, and behaviors of your Page's fans.

orangepeacock

Here's how you can get to audience insights on Facebook:

Go to your Facebook page
In the left column, click on the "Insights" tab
Under the "Overview" section, click on the "See All" link next to "Audience Insights"

This will take you to the audience insights page where you can learn more about your page's audience.