The Marketing 3.0 function is a higher-level strategic marketing function that is responsible for developing and executing marketing plans and initiatives in support of corporate objectives. The Marketing 3.0 function is typically led by a Chief Marketing Officer (CMO) and is staffed with marketing professionals who are experts in areas such as market research, product development, branding, advertising, and social media.
The goal of the Marketing 3.0 function is to create shareholder value by growing revenue and profits through the development and implementation of marketing strategies that target customers and markets that are most likely to generate growth for the company.
The Marketing 3.0 function is a key driver of business growth and must be closely aligned with the sales, product, and R&D functions to be effective. The CMO must also have a seat at the table in the company's executive leadership team to ensure that marketing strategies are integrated into the overall business strategy.
The marketing 3.0 function has become increasingly important in recent years as companies have come to realize that marketing must be a strategic driver of business growth, rather than simply a support function. As such, the role of the CMO has evolved from being primarily responsible for tactical marketing activities to being a strategic partner in the overall business.
The Marketing 3.0 function is thus a crucial part of any company's growth strategy and should be given the attention it deserves by top executives.
