Best marketing book?

Arcelia835

What is the best marketing book you have read? Why did you like it? What did you learn from it?I have read a lot of marketing books, but the best one I have read is "The Lean Startup" by Eric Ries. I liked it because it taught me the importance of validated learning and how to build a minimum viable product. I learned that it is important to focus on the customer and not get too caught up in your own product.

Anton141

The best marketing book I have read is "The Lean Start-Up: How Constant Innovation Creates Radically Successful Businesses" by Eric Ries. This book changed the way I think about marketing and businesses in general. Prior to reading this book, I thought that the only way to be successful in business was to have a great product or service and to have a lot of money to spend on marketing and advertising. However, this book taught me that there is a better way to do things. The Lean Start-Up methodology is all about constant innovation and continual improvement. This method can be used by businesses of all sizes, from start-ups to large corporations. This book is a must-read for anyone who is interested in marketing or running a business.

lazyfish

The best marketing book I've read is Permission Marketing by Seth Godin. It's all about creating a relationship with your customers and getting their permission to market to them. It's a great read for anyone in marketing, especially if you're looking to create more meaningful relationships with your customers.