No, Poetry is not a South African brand. Poetry is an international clothing and accessory boutique founded in 1994 in Dublin, Ireland. Located in Cape Town, the shop offers a variety of designer clothing (beachwear, sneakers and casual fashion, as well as designer accessories) for men and women.
The brand has a strong international presence and sells in countries like the UK, USA and Europe. Poetry has collaborated with some of the world's leading designers, including Christian Dior, Dolce & Gabbana and Calvin Klein. This gives the brand an edge that has established it as one of the premier clothing and accessories shops for the style-conscious customer.
The store also carries more accessible pieces, with price points that are considerate of South African budgets. Poetry has an extensive range of affordable garments for men and women that cater to fashion looks that are fresh, modern and young.
Poetry offers its customers the type of service and quality that you would expect from an international brand, with a focus on quality fabrics, durable designs and attention to detail. In addition, they donate 1% of net profits to local charities in South Africa. This makes Poetry a great choice for those who want to shop with a conscience.
In conclusion, Poetry is not a South African brand but an international one. Although the store is located in South Africa, the collection is comprised of designer items from all over the world.