The 4 Types of Distribution Strategies

brownwolf455

The 4 types of distribution strategies are: 1) Intensive Distribution: This is when a company sells its products through as many outlets as possible. The goal is to have the product available to the customer whenever and wherever they want it. 2) Selective Distribution: This is when a company carefully selects the outlets that will sell its products. The goal is to have the product available in the right places, to the right people. 3) Exclusive Distribution: This is when a company sells its products through only one outlet. The goal is to have complete control over how the product is sold and to keep it out of the hands of the competition. 4) Franchising: This is when a company grants the right to sell its products or services to another business. The goal is to expand the company's reach without having to open new locations.

Virgil643

The four types of distribution strategies are:

Intensive distribution: This strategy involves placing products in as many outlets as possible. The idea is to make the product available everywhere so that customers can buy it whenever and wherever they want.
Selective distribution: This strategy involves choosing only certain outlets to sell the product. The selection is usually based on factors such as the type of customer the outlet targets, its location, and its reputation.
Exclusive distribution: This strategy involves granting exclusive rights to sell the product to only one or a few outlets. The idea is to create a sense of exclusivity and prestige around the product.
Franchising: This strategy involves giving a franchisee the right to sell the product in a specific territory. The franchisor provides the franchisee with marketing and operational support in exchange for a percentage of sales.

bluetiger

Four common distribution strategies are:

Intensive distribution: This strategy involves placing a product in as many outlets as possible. The logic is that the more places a product is available, the more likely it is to be bought. This is often used for convenience products such as soft drinks, candy, and cigarettes.
Selective distribution: This strategy involves choosing outlets that are most likely to sell the product. The logic is that it is more efficient to focus on selling to outlets that are most likely to be successful. This is often used for products that require some level of expertise to sell, such as computers and cars.
Exclusive distribution: This strategy involves only selling through a limited number of outlets. The logic is that by limiting availability, it creates a perception of exclusivity and can command a higher price. This is often used for luxury products such as jewelry and high-end fashion.
Franchising: This strategy involves granting licenses to individuals or firms to sell your product or use your brand name. The logic is that this can help to expand your reach quickly and efficiently. This is often used for products that are relatively simple to sell, such as fast food.