Facebook is a social networking platform used by people around the world. Its main target audience is broad, and includes people of all ages, backgrounds, interests, and hobbies.
The largest portion of Facebook’s user-base falls into the 18-34 year-old age range, with the highest usage of the platform among the 25-34 age group.
However, with its growing popularity, Facebook has begun to appeal to older users as well. The 55-64 age range is now the second largest demographic using Facebook, with the 65+ age range being the third largest.
In addition to generational distinctions, Facebook’s user-base also breaks down into gender differences. Women make up the majority of users on the platform, with an estimated 51% of total users being female.
Further, Facebook users span the globe and encompass all types of interests. As such, from a marketers perspective, it offers a great opportunity to reach a diverse, global audience based on the criteria of their choosing.
In sum, Facebook’s target audience is broad and all-encompassing, and is made up of users of all ages, genders, backgrounds and interests. As such, it provides a great opportunity to reach a diverse global audience.
For more information, check out this article by TechJury: https://techjury.net/blog/facebook-demographics/
