Who owns broadcast audience research?

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Broadcast audience research is the study of who watches what on television. It is used by broadcasters to determine what programming to air, by advertisers to determine where to place their ads, and by governments to regulate the broadcast industry. The question is, who owns this valuable data?The answer, it turns out, is no one. There is no central repository for broadcast audience data. Instead, it is scattered among dozens of private companies, each with its own methodology and each with its own agenda. This can make it difficult for researchers to get a clear picture of who is watching what on television. It can also make it difficult for broadcasters, advertisers, and regulators to make informed decisions about the broadcast industry.

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There is no one definitive answer to this question, as there are a variety of organizations that conduct audience research for broadcast media. However, some of the most prominent providers of this type of research include Nielsen Ratings, Arbitron, and comScore. Each of these companies has a different methodology for measuring audience size and demographics, so it is important to consult with more than one source when making decisions about broadcast programming.

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Broadcast audience research is owned by a number of organizations, including research companies, television networks, radio stations, and independent research firms.

Research Companies:

Research companies that specialize in broadcast audience research collect, analyze, and interpret data to provide insights into the preferences, interests, and behaviors of viewers and listeners. They provide custom solutions, insights, and analytics to media companies and help them to understand the market and make accurate predictions.

Television Networks:

Television networks are responsible for the research, development, and production of television programming. They also purchase or produce market research to develop shows and monitor their success, calculate broadcast audience data, and produce customized reports from the analyzed data.

Radio Stations:

Radio stations also conduct broadcast audience research to analyze listeners’ preferences and trends. They purchase research from companies or conduct their own research to analyse their broadcast data and determine the effectiveness of their programming for better performance.

Independent Research Firms:

Independent research firms provide broadcast audience research services to media companies. They specialize in providing solutions to identify and define target audiences, evaluate the performance of a particular program, and help in developing strategic media plans and initiatives.