Promoting a middle grade book may seem like a daunting task, but there are several simple strategies that will help get your book in the hands of readers. Here are four creative ways to promote your middle grade book:
Reach Out to Booksellers: Connecting with local booksellers is one of the best ways to get your book in front of potential readers. Reach out to local independent bookstores in your area and let them know about your middle grade book. You could also contact bookstores in other parts of the country. The American Booksellers Association can help you find stores in your area and provide advice on how to connect and collaborate with them.
Research and Pitch Reviewers: Research online, print and podcast reviewers who provide feedback on middle grade books. Once you identify appropriate reviewers, craft a brief pitch letter to share a summary of your book, a brief biography and why the potential reviewer might be interested in receiving it. Most reviewers are inundated with pitches, so make sure there’s something unique and interesting about your book that you can use to stand out from the crowd.
Use Social Media: Leverage social media to get the word out about your book to a much broader audience. Use hashtag search to find fans interested in middle grade novels, participate in conversations on Reddit and Twitter, and create social media profiles to drive followers to your book. Utilize your personal network of friends to spread the word about your book and ask for reviews.
Organize a Reading Group or Launch Party: Consider suggesting your book for a “virtual” book club selection on Goodreads or organizing a “reading book launch”. Events such as these allow readers of all ages to meet you virtually, ask questions, hear stories, and get to know your work.
These are just a few of the ways you can promote your middle grade book. With a bit of creativity, you can successfully reach potential readers. Good luck!
