First, you need to know your audience. Who are you trying to reach? What are their needs and wants? What are their interests? Once you have a good understanding of your audience, you can begin to craft your message.
Your message should be clear and concise. It should be easy to understand and should align with the needs and interests of your audience. You also want to make sure that your message is relevant and timely.
There are many ways to connect your message to your audience. You can use social media, traditional media, speaking engagements, or even one-on-one interactions. The key is to find the right channels to reach your target audience and to deliver your message in a way that resonates with them.