The term "audience metrics" can refer to a wide variety of data points related to the size, composition, and engagement of an audience. In the context of social media, common audience metrics might include things like "likes," "shares," "comments," and "views." Other common metrics might include things like "time on site" or "pages per visit."In this discussion, we'll talk about some of the different ways that audience metrics can be used to measure the success of a social media campaign or to understand the behavior of an audience. We'll also talk about some of the challenges that come with using audience metrics, and we'll discuss some best practices for collecting and analyzing this type of data.
