There is no one-size-fits-all answer to this question, as the best way to learn social media marketing will vary depending on your individual goals and objectives. However, some basics that everyone should study include understanding how social media platforms work, how to create and execute effective social media campaigns, and how to measure and analyze social media metrics. Additionally, if you want to specialized in a particular area of social media marketing, such as paid advertising or influencer marketing, it's important to learn the specific skills and strategies associated with that area.
Here are a few resources to get you started:
-The Beginner's Guide to Social Media Marketing: This guide covers the basics of social media marketing, including platform overviews, campaign planning and execution, and measurement and analysis.
-The Ultimate Guide to Social Media Marketing: This comprehensive guide covers everything from developing your social media strategy to executing and measuring your campaigns.
-The Advanced Guide to Social Media Marketing: This guide covers more advanced topics in social media marketing, such as paid advertising and influencer marketing.
-The Social Media Marketing Course: This course covers all the key aspects of social media marketing, including strategy, execution, measurement, and more.