Marketing material can include a variety of content, such as:
-Sales collateral (e.g. product sheets, brochures, price lists)
-Educational content (e.g. whitepapers, eBooks, guides)
-Website content
-Blog content
-Social media content
-Advertising copy
-Press releases
The specific types of content that are included in marketing material will depend on the company's goals and target audience. However, most marketing material will aim to inform, educate, and persuade potential customers to take some kind of action (e.g. buy a product, sign up for a service, etc.).