It’s important to establish a timeline before publishing your self-published book. You should start by evaluating published books similar to yours, researching markets and readers, and understanding the business side of book publishing.
Here are some key points to keep in mind:
Before you publish, be sure that your book is professionally edited and has a polished cover design. It’s a good idea to get feedback from other authors or book professionals before you finalize the design.
Schedule yourself enough time for a marketing plan. This should include a plan for pre-publication promotion along with a post-launch social media strategy.
Consider releasing your book at certain times of the year to leverage trends and increase visibility. Many books are published in springtime or just before the holiday season starts. Additionally, there are several traditional awareness days or weeks that could be used to support your marketing efforts, like National Reading Month or International Book Giving Day.
Depending on the additional marketing tactics used to promote your book, launch date should be decided at least 1-3 months in advance.
In the end, the publication timing for a self-published book will depend on each individual author’s goals and needs. However, careful planning and research can go a long way in helping you decide when to launch your book.
For more information on how to successfully self-publish your book, check out this guide: https://thewritelife.com/how-to-self-publish/