Book marketing is the process of generating interest in and demand for a book, and ultimately, increasing sales. It can be done through a variety of channels, including online, offline, and through word-of-mouth.
There are a number of different strategies that can be used to market a book, and the best approach will vary depending on the book's target audience, genre, and budget. However, some common book marketing strategies include social media campaigns, online advertising, organizing book signings and events, and working with book bloggers and influencers.