Audience Insights on Instagram is a powerful tool to help businesses and creators understand and track their followers, as well as potential customers for their business. However, there are a few criteria that need to be met before Audience Insights can be seen on Instagram.
To access Audience Insights, you must meet all three of the following conditions:
- Your account must already have access to Instagram Insights for the past 14 days.
- Your account must be a business profile with at least 100 followers.
- You must be an admin on the profile.
If you meet all the criteria, you can find Audience Insights in Instagram Insights as an additional tab within each post’s analytics.
Audience Insights helps businesses better understand their followers and it provides an even deeper understanding of their target audience on social media.
To learn more about Audience Insights on Instagram, please visit the Instagram Support Center:
https://help.instagram.com/1928249917703720?helpref=hc_fnav