The placement of your logo on a sleeve can be determined by the goals of your design’s message. There is no definitive answer to exactly how far down a logo should be placed. However, here are some general tips:
• Consider the message you are trying to convey. Is your design more minimalistic, or are you looking for a bolder presentation?
• Pair the placement of the logo with the length of the sleeve, if the arms are longer then the logo placement can be further down.
• Is it a sleeve for the upper arm, like on a t-shirt, or a long skirt-like sleeve? This can also affect the placement of the logo.
• Think about the size of the logo and how it will look on the sleeve. Is it a trademark or a logo with a lot of detail? How will this look at different lengths?
• The proportion of the logo in relation to sleeve size and the overall design can help you determine the perfect location.
Ultimately, the decision about how far down a logo should be placed on a sleeve will depend on factors such as message, sleeve length, size and proportion of the logo. It may take a few attempts before you find the perfect placement, but with a little trial and error you should be able to determine the right placement for your design.