Product placement, also known as “embedded marketing”, is a marketing strategy where a product or brand is placed in a setting within a film, game, television show, or public event. This placement is typically done in a way that appears natural and organic, rather than overly promotional. Product placement aims to create a lasting impression on audiences, as well as increase brand awareness and recall.
Below are some key points to explain what they mean by product placement:
- Product placement is a form of advertising that involves incorporating a product or brand into a TV show, film, or game.
- The product is typically positioned in a way that appears natural, not overly promotional.
- The goal of product placement is to create a lasting impression on viewers and establish brand recognition.
- Product placement is used by brands to reach consumers who are turned off by traditional advertising.
- By placing a product in an entertaining or informative context, it can help to give a positive, or even aspirational, association to it.
Ultimately, product placement is an effective way for brands to form an emotional connection with their target audience and tell stories about their products in a more innovative way.
