Usage metrics are measurements of the usage of a product or service over a set period of time. They enable companies to track key data points, such as the number of visits to a website, the length of a visit, and the source of the traffic. By looking at usage metrics, companies can gain valuable insights into their customers' behaviour, allowing them to make decisions based on data rather than intuition.
Here are some of the key usage metrics companies should monitor:
- Number of visitors: This metric tracks the total number of visits to a website or app over a given period of time.
- Time on site: This metric tracks how long visitors spend on a website, providing insight into user engagement and how effectively they are being targeted.
- Conversion rate: This metric tracks the rate at which visitors are taking desired actions, such as subscribing to a newsletter, making a purchase, or downloading a PDF.
- Bounce rate: This metric shows the percentage of visitors who leave a page without taking any desired action.
- Referral sources: This metric tracks the source of traffic, including search engine referrals, pay-per-click campaigns, and social media traffic.
Usage metrics can provide valuable insights into how visitors are interacting with a website or app. By tracking key usage metrics and analyzing the results, companies can better understand their customers and make more informed decisions about their products or services.
