Generally, the back of a children's book should include some basic information about the book. This should include the title, author, illustrator, and publisher. It can also include a brief summary of the story, as well as information about any awards the book has won. Depending on the publisher, there may be a section featuring reviews from literary publications as well. Additionally, a blurb or promotional quote from another author or a celebrity may be included. Finally, there may be artwork featured, such as illustrations and pictures related to the story or text.