Mass audience is a term most commonly used to refer to a large number of people or consumers who are exposed to a particular message, product, or service. This could be in the form of a television commercial, a magazine or newspaper article, or even an internet ad. Mass audiences are unique in that they often share the same demographic, economic status, and other interests, allowing marketers and advertisers to target a large segment of the population with a single message. Those who target mass audiences hope to make an impact on many people with their message.
Here are some key points about mass audience:
- Mass audience is used in marketing and advertising to target a large segment of the population with a single message.
- A mass audience typically share the same demographic, economic status, and other interests, making it easy for marketers to target them with a single message.
- Television commercials, newspaper and magazine articles, and internet ads are some of the most common ways to serve mass audience with ads.
- Marketers and advertisers that target mass audiences are looking to reach a large number of people with their message.
For more information on mass audience, you can check out this Wiki article, which includes lots of information on the topic. https://en.wikipedia.org/wiki/Mass_audience