There are generally considered to be four primary audience types. These are:
Buyer Audiences: These are people who buy products or services. Buyer audiences are typically segmented by age, gender, location, and interests.
Influencer Audiences: These are individuals or groups of people who have a strong influence within a particular industry. They are often sought after for their endorsement, knowledge, and opinion.
Reader Audiences: These are people who consume information, such as articles, blog posts, books, and podcasts. They are often seeking to stay informed, have an enjoyable experience, or learn something new.
Social Audiences: These are people who use social media platforms, such as Facebook, Twitter, and Instagram. They may be looking to stay connected with friends and family members, interact with brands, and discover new products and services.
These are the four primary audience types, but there are others, such as Behavioral Audiences, Loyalty Audiences, and Prospective Audiences.
No matter who you're targeting, it's important to develop an understanding of your audiences and their interests. Understanding who your audience is and what motivates them helps you create better content and design experiences that are more meaningful and engaging.