Facebook Shops is a new platform for businesses, created by Facebook, to create a unified shopping experience for customers across their websites, apps, and social media channels. It's been around since May of 2020.
Facebook Shops offer businesses digital storefronts on Facebook and Instagram to showcase their products, provide customized checkout experiences, and build relationships with customers. They can even offer personalized messages, discount codes and loyalty programs.
Businesses have access to tools like Shopify, BigCommerce and WooCommerce to list products and manage orders in an easy and convenient way. Plus, customers can purchase directly from the businesses' FB or IG page, with the payment process integrated within the platform.
This platform is only going to grow, as more people turn to social media shopping. As stores are closing, customers are shopping more online, and Facebook is capitalizing on this demand with its robust social shopping experience.
Facebook is constantly innovating and adding features to the platform to make it more appealing to both businesses and customers. These include features like live shopping, an easy checkout process, and integrated payment options.
So, if your business is in need of a new platform that offers an easy and integrated shopping experience, then Facebook Shops is the way to go. It's been around since May 2020, and its popularity is only increasing with time.