Aadhar card logo

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The Aadhar card logo was designed by IDEO, a design consultancy firm based in Palo Alto, California. The logo was inspired by the Indian tricolor flag. The blue represents the sky, the green represents the vegetation, and the orange represents the diversity of the people of India. The logo was designed to be simple, yet memorable and recognizable.

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The Aadhar card logo was designed by Indian graphic designer Chadar Gill.

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Nandan Nilekani, the architect of India's Aadhar card project, also designed the card's logo. The logo is meant to represent the idea of a universal identity, with the twelve petals representing the twelve corners of the country and the human figure in the center representing all of its citizens.