The front page cover for a novel is the creative responsibility of a professional graphic or book cover designer. The designer is typically hired by the publisher or author, either directly or through a design agency. The process will typically involve the designer presenting various concepts, along with mood boards, sketches, and images to create the perfect cover, which reflects the content of the novel. After the cover has been approved, the designer will carry out the design in accordance to the publisher/author's wishes. The cover needs to be visually appealing, striking and reflective of the narrative, in order to stand out on the shelves and grab people's attention. The novel cover is often the first contact readers have with the book, and therefore is vitally important to capture potential readers and pique their curiosity.