Expertise on Upwork is a way to showcase your skills and demonstrate to purchasers that you have the experience to deliver the work they need. Expertise is a key component of the Upwork profile and can be used to highlight your abilities and experience so that purchasers can trust your capabilities.
The Expertise section on Upwork allows you to list your top five areas of knowledge and state any professional certifications or memberships you possess. It also gives you the opportunity to describe your technical skills, highlight any awards or accomplishments, and list any specialized software or language you have worked with.
In order to opimize your use of Expertise, make sure to use accurate and specific language and be sure to tailor it for the job you are applying for. Take the time to research the latest industry trends and vocabulary so that you can speak to them in your Expertise description. Additionally, it is helpful to provide examples of your project work to back up your claims, so that potential purchasers can clearly understand how you can be of value to their project needs.
By getting thoughtful and clever about expertising yourself on Upwork, you can give potential clients the confidence to work with you, while also accurately and effectively showcasing your experience.
