Growth strategy case studies are a great way to improve your business acumen and explore solutions to a company's growth challenges. Whether you are doing a case for a business class or working on one for a consulting project, knowing the process for approaching a growth strategy case can be daunting.
Here are some tips for tackling a growth strategy case study:
Understand the company’s current situation: Start by researching the company and the industry it operates in. What is the company’s history and mission? Who are the key leaders and what strategies have they employed? What trends have affected the company’s performance?
Evaluate the market: Examine the current market landscape and analyze competitors. What potential new markets could the company target? What opportunities exist in existing markets? What threats should the company be aware of?
Identify new growth strategies: Brainstorm strategies with the team or on your own. How can the company build on its existing strengths? What new products or services should the company invest in? Which markets should it target and how?
Vet ideas with business experts: Consult with internal and external experts. Use their opinions to confirm or adjust your strategy choices.
Document and present the strategy: Create a document outlining the new strategy and present it to leadership or the client. Discuss the strategy and address any questions.
By following these steps, you'll be able to approach a growth strategy case with confidence, and soon find yourself up to speed and pushing for your desired outcome.