What strategies can authors use to effectively market an academic book? What platforms should authors use to reach their target audience? How can authors build a successful book launch campaign?
Academic books are a unique challenge when it comes to marketing. Authors must be strategic in order to reach their target audience and launch a successful book campaign. From creating a website and utilizing social media platforms to leveraging relationships with industry professionals and attending conferences, there are many strategies authors can use to market their book. I’d love to hear from authors who have had success with their book campaigns and learn more about the strategies they used.
