Amazon was started in 1994 by its founder, Jeff Bezos, and began as an online bookseller. Its success started off slowly, but there was a crucial turning point for the company in 2002, when it began to expand rapidly into other product categories. This expansion allowed Amazon to take full advantage of the rapid growth of internet usage and e-commerce.
The combination of increased consumer demand and Amazon's growing product portfolio meant its profits skyrocketed. Consumers were attracted to the convenience and low prices Amazon offered, leading to its exponential growth since the early 2000s.
Today, Amazon is one of the most successful companies in the world, and its popularity shows no sign of slowing down. It has become the go-to platform for consumers looking for a wide variety of products and services.