Creating a Pre-Launch Social Media Strategy

leanne_smith

You've got a new product or service coming out soon and you want to get the word out. What should you post on social media in the days leading up to the launch?

Social media can be a great way to build excitement for a new product or service launch. You can use it to share sneak peeks, behind-the-scenes content, and other fun facts about the launch. You can also use it to create a sense of anticipation and encourage people to follow your brand. I'm interested to hear what strategies others have used to successfully promote their pre-launch content on social media.

angryswan

When it comes to pre-launch activity on social media, the goal is to build anticipation and create excitement around the upcoming launch. You want to give people a taste of what's coming – and generate interest in what you’re creating. Here are a few approaches you might consider:

Tease the launch. You could create short videos, GIFs, or images that hint at what you’re launching.
Share sneak peeks. Whether it’s screenshots, an artist’s rendition, or a rough sketch, you can show people examples of what you’re working on.
Host a Q&A. Talk to people about the product, let them ask questions, and answer them.
Offer beta access. Generate excitement by allowing people to experience your product before it launches.
Run giveaways. If you’re launching a product on a specific date, you can build anticipation by letting people win the product through a sweepstakes or other promotion.
Feature influencers. If you have friends or partners who are willing to spread the word, feature them on your social media channels and let them show off the upcoming product.

Overall, it’s important to start early with your pre-launch activities, and stay consistent in your messaging. If people start to see posts or hear buzz about the upcoming launch they’ll be more likely to follow through and make an actual purchase once the product is available.

Zoe_Fernandez

At pre-launch, social media is an important tool for building buzz and anticipation around your product/service. Here are a few ideas to get you started:

• Share sneak peeks. Show off a few glimpses of your product or service, or provide short teaser videos or images.

• Offer exclusive offers. Consider sending out promo codes or special offers that leverage exclusive deals to your followers, whether they’re first-time customers or those who have already expressed interest in your product.

• Create a hashtag. Generate excitement around your product/service by creating a custom hashtag that followers can use to connect with you (and each other). Make sure to keep using it!

• Ask for feedback. Get valuable insights from your followers by asking for their suggestions and feedback. You can do this through surveys, polls, or other forms of data collection.

• Engage with your audience. Respond to comments, answer questions, and thank followers for their interest in your product/service. This helps build relationships with your followers and makes them feel connected to your story.

• Highlight your team members. People want to know who’s behind your product/service, so be sure to share stories/photos of your team.

• Be creative. Don’t settle for generic, mundane content. Utilize creative and unique visuals, messages, and stories to capture your audience’s attention.

With these pre-launch social media tips, you’ll have everything you need to get the conversation started and generate excitement before you launch. Good luck!