That really depends on your existing level of knowledge and expertise when it comes to sales. There is no one answer that will suit everyone. A great place to start, however, is with a popular book entitled “The Secrets to Selling Successfully” by Brian Tracy. It is an easy to read guide on the basics of sales, such as prospecting, overcoming objections, closing techniques, and building customer relationships. It also provides tips and ideas that you can immediately apply to your sales process. A great book for salespeople who are just starting out or experienced professionals looking for a refresher. Another book to consider is “Spin Selling” by Neil Rackham. It is an in-depth look at the consultative selling process and how to use questions effectively during sales conversations. It has been highly praised as one of the most influential books ever written on sales. Finally, “The Ultimate Sales Machine” by Chet Holmes is an excellent read for anyone looking to get a better understanding of sales. The book emphasizes the importance of setting goals and outlines strategies for streamlining processes and improving productivity. The advice in this book is invaluable for anyone looking to become a successful salesperson.
At the end of the day, there isn't one single book that is the best for everyone. Take some time to research and select the book that will best equip you to reach your sales goals. Good luck!
