Do audiences created in Google Ads Manager that are based on lookalike audiences automatically update? If so, what criteria do they use to update?
Lookalike audiences in Google Ads Manager are based on a seed audience that you have created. These audiences will automatically update based on the criteria that you have set for them. For example, if you have set a criteria such as age, location, gender, etc., the lookalike audience will automatically update to include people who match these criteria. Additionally, the lookalike audience will also update based on the performance of the seed audience, meaning it will include people who are more likely to convert.
