Chetan Bhagat, the Indian author, is known for his bestselling novels that have taken the Indian literary industry by storm. One thing that has always set Bhagat apart from others is his tendency to include a number in the title of his books. Every one of his books has a number, and this has caught the attention of his readers, leading them to ask the question - why?
Bhagat's penchant for including a number in his book titles has several reasons. Firstly, adding numbers to the titles makes them catchy, and therefore easier to remember. In addition, numbers serve as a quick identifier for the series, making it easier for readers to understand where each book belongs in the sequence. For instance, his first book was named "Five Point Someone" and its follow-up was "One Night @ the Call Centre", which helped readers know that they were two different novels in the same series.
Furthermore, Bhagat seems to be very interested in capturing the essence of a particular age group, and using numbers in his book titles helps him do just that. His books target a young audience, and the use of numbers in titles accurately reflects the age group he is trying to reach. For instance, his book called "2 States: The Story of My Marriage" targets young people who are getting started on familial relationships.
Additionally, using numbers in his book titles also helps to establish Bhagat's brand. Since all his books bear this similarity, he has managed to create a well-known brand identity that resonates with his readers. His readers come to associate him with numbers, and this contributes to the popularity of his works.
In conclusion, Bhagat consistently putting a number in the title of his books is intentional and serves many purposes. It is a branding strategy, a quick way of identifying parts of his series, and an effective and interesting way to appeal to his target audience. Whatever reason someone may choose to read his books, they are sure to remember the catchy title with an identifiable numerical value.