This is the section of your business plan that should address your company's marketing and sales strategies. In this section, you should discuss your target market, your marketing mix, and your sales strategy.This is the section of your business plan that should address your company's marketing and sales strategies. In this section, you should discuss your target market, your marketing mix, and your sales strategy.Your business plan should include a discussion of your target market, your marketing mix, and your sales strategy. In this section, you should also discuss your pricing strategy and any promotions or discounts you plan to offer.