The term “targeting” is used a great deal in marketing, and it’s important to understand what it really means. At its simplest, targeting is about finding the people who are most likely to be interested in your product or service and directing your marketing efforts towards them.
There are a number of different ways to do this, but the most common is to target based on demographics. This might involve targeting people based on their age, gender, location, or income level. However, you can also target based on interests, lifestyle, or even behavior.
Once you’ve decided who you want to target, the next step is to reach them with your marketing message. This is where “on demand” comes in. On demand marketing is about making it easy for your target market to find you when they’re ready to buy.
This might involve using paid advertising, search engine optimization, or social media marketing. It might also involve more traditional methods such as print or television advertising. The important thing is to make sure you’re reaching your target market where they are most likely to be receptive to your message.
