The answer to this question is going to depend on a lot of factors, including personal preference, current trends, and cultural influences. That being said, there are definitely some jewelry types that are more popular than others. For example, gold and silver are two of the most popular materials for jewelry, as they are both relatively inexpensive and durable. Diamonds are also popular, although they can be quite expensive. Other popular gemstones include emeralds, sapphires, and rubies.